How to Create a Strong Zillow Agent Profile [+10 Examples] - ROI Advisers (2024)

Zillow is the leading real estate search engine in the US, with over 100 million monthly active users. It’s a large company that needs to have good online presence on social media for every agent, so it has been investing heavily into building this profile and creating these examples of how agents are engaging their audience.

“How to create a zillow agent profile” is a question that comes up often. This blog will provide 10 examples of how to make your Zillow agent profile strong and successful. Read more in detail here: how to create a zillow agent profile.

Zillow is the most popular online real estate marketplace, with about 190 million monthly visits. For agents who want to turn those visits into warm leads, an engaging Zillow profile is key. Sign up for a Zillow.com account and construct an agent account with excellent photographs, great ratings, and a powerful call to action.

To create an appealing Zillow agent profile for real estate lead generation, follow these nine steps:

1. Create an account on Zillow.com.

Go to Zillow’s homepage and click “Join” in the upper right-hand corner to establish a profile. After that, enter your email address and create a new password, then select the box that says “I am a landlord or industry professional.” Finally, choose the appropriate industry professional category, provide your name, ZIP code, and phone number, and click “Continue.” After completing your registration, go to the main menu and choose “Agent Hub” to begin creating your profile.

Screenshot of the Zillow account creation procedure

2. Select a Professional Photograph

Add a high-resolution, welcome, and professional picture of yourself to your account after it’s been created. To do so, go to your profile page’s circular picture icon and click “Edit,” then choose a professional headshot to upload. Your profile photo should be at least 330 pixels wide, 220 pixels tall, and under 25 megabytes in size.

Try BoxBrownie.com if you have a headshot that needs some professional editing. BoxBrownie.com can edit your headshot for $4, in addition to their complete listing picture and virtual staging services. Their picture retouching services may help you create a great first impression by improving portrait lighting, removing blemishes, and providing basic and sophisticated image improvement.

BoxBrownie.com is a website dedicated to Box Brownie.

3. Use Professional Information to Promote Yourself

Add your professional information, such as your office location, phone number, website, and social media accounts, while you’re in the “Edit Profile” page. This part is best utilized to show that you’re an expert in your subject and in your region. By connecting to your website and most active social media profiles, you should also present consumers with several methods to interact. When you’ve finished filling out your professional information, click “Submit” to store it.

Melanie Kishk, a broker, lists her contact information and social media accounts under the “Websites” area in the sample below. This is an excellent approach to attract prospective customers who want to keep up with your listings or learn more about you before deciding on an agent. In addition, including all of your social media profiles is a terrific method to express your unified brand.

An example of professional information as shown on a computer screen

4. Share Details About Your Education & Credentials

Real estate development degrees, MBAs, and other post-secondary degrees aren’t necessary to market real estate, but they do show that you’re knowledgeable in your profession. These qualifications should be included after your name so that they stand out on your profile. To do so, go to the “Edit Profile” page and change your name.

Use the “About Me” section to share your history and explain how it helps you obtain the best outcomes for clients if you like to discuss your schooling or qualifications in the context of your real estate business (more on this in step 6). Finally, mention up to four distinct abilities relevant to your qualifications in the “Specialties” area.

Profile of Zillow Agent Barret Ramey

5. Emphasize your one-of-a-kind selling proposition

What sets you apart from the competition is your unique selling proposition (USP). This might be your ability to market and sell houses quicker than your competition, your significant interior design and staging knowledge, or the fact that you assist more first-time homebuyers than any other real estate company in your region. Once you’ve figured out what your USP is, add it to your “Specialties” section on the “Edit Profile” page. It’s also a good idea to include it in the “About Me” section.

Kenny Truong, Director of Inside Sales at Climb Real Estate Group – East Bay in San Francisco, for example, leverages his Zillow agent profile to showcase his brokerage’s USP—being the top-rated team in his ZIP code on Zillow. He provides his USP at the top of his “About Us” section and then connects to useful resources for possible customers looking to purchase or sell a house, in addition to allowing his evaluations speak for themselves.

Kenny Truong’s Zillow agent profile (screenshot)

6. Craft an engaging “About Me” narrative

To begin modifying this section of your profile, go to your profile’s “Edit” button and pick “About Me.” Use this area of your Zillow agent profile to express your passion for what you do, provide information about who you represent, and showcase your unique selling offer. Appeal to the interests and requirements of purchasers and sellers in a concise yet passionate manner.

The following are examples of useful information to put in your “About Me” section:

• Tell the prospect why you’re in the real estate business, but be sure to utilize the third person to give a professional first impression. Check out our real estate bio recommendations for additional information on how to write a compelling real estate tale.
• Experience and specialties: Because there are only four options in the “Specialties” area, you should utilize the “About Me” part to describe your unique abilities and real estate experience.
• Any USP is an important aspect of your real estate firm, and it should be a recurring theme throughout your “About Me” section. By conveying your own narrative and experience to prospective consumers, you may demonstrate how your USP might benefit them.
• Sales data and reviews: You may emphasize your most outstanding sales and reviews in your “About Me” area, in addition to utilizing the “Past Sales” part of your Zillow agent profile to share sales figures. Make sure they’re in line with your unique selling proposition.
• Keywords that you rank for in Google: Include keywords that you rank for in Google to increase your visibility. Then, to boost your domain authority, connect those keywords to your website or blog.

Kishk’s “About Me” section, for example, outlines who her team serves, gives a link to her website inside the section, and begins with a wonderful tagline: “YOUR PROPERTY. OUR PRIORITY!” Remember that individuals who read your “About Me” section are pondering why they should select you over another agency.

As a result, you should take advantage of this chance to tie everything together with your unique selling proposition and why they would benefit from employing you. Click “Submit” after you’ve completed writing your “About Me” tale.

7. Show Off Your Work by Adding Sales & Reviews

Buyers and sellers visit Zillow for two reasons: sellers want to know how much their house is worth based on current listings, and buyers want to see what’s available in their price range. This gives you a wonderful chance to indicate that you’re completing transactions and that your customers like working with you on your Zillow agent profile. Click on your profile, then “Past Sales” to enter information about your sales history. Make sure to include all of the necessary information, such as addresses and sale dates.

Adding reviews also draws prospective buyers and sellers who want to know that you have a track record of providing excellent service and closing deals. To request reviews, go to your agent profile page and select “Request Reviews.” Fill in the email addresses of previous customers, along with a brief letter asking for candid feedback on their own home-buying experiences. You may also respond to reviews in order to offer more information about individual transactions.

Agent activity on Zillow in a screenshot

8. Make a link between your profile and the listings you’re interested in.

Connect your Zillow agent profile to your listings by clicking the “More” button on each of your Zillow listings and selecting “Claim Your Listing” from the drop-down menu; if you’re a Premier Agent, your listings will be connected to your profile automatically. After that, Zillow will add a map and a list of current listings to your profile. Homeowners and buyers may use this tool to compare your properties and get a sense of the sorts of houses you represent.

Screenshot of the Zillow profile’s listings map

Zillow provides Zillow Premier Agent in addition to regular agent profiles. Agents and brokers may be the only agent on their own listings with this premium option. Premier Agents also get access to a bespoke MLS-integrated website and the opportunity to advertise on non-Premier Agent properties in their region via Zillow.

Examine the benefits from the standpoint of a real estate agent in our unique tutorial to how Zillow Premier Agent works.

Zillow Premier Agent website screenshot

10 Tips + Examples for Great Zillow Agent Profiles

Zillow profiles allow you to provide a portrait of yourself, both professionally and personally, to prospective clients. Positive reviews, sales numbers, and video are all used in the top profiles to communicate experience and approachability. To assist you in creating your own effective profile, we selected the greatest ones presently available on Zillow and discussed why they stand out.

Here are 10 Zillow agent techniques and profiles that get huge leads:

1. Make a personal connection using video

Sarah Minardi is an East Hampton real estate agent that understands how to connect with her customers. Her profile is fantastic because of her fantastic introductory video regarding her childhood in East Hampton and her current experience there. The film creates the impression that East Hampton is a beautiful location to live while displaying Sarah as an agent with the contacts you seek. Clients may form a personal connection with you via videos like these before ever meeting you.

2. Use customer testimonials as social proof

An agent with 279 5-star ratings is more likely to be chosen by most homeowners than one with just a handful. The amount of 5-star ratings reflects both quality and experience. Matthew Bizzarro’s profile demonstrates that he is not just good at what he does, but also adept at convincing customers to provide evaluations. Don’t be afraid to ask customers for feedback on their experiences with you; it may make all the difference to those searching for their next agent.

Zillow Agent Profile: Matthew Bizzarro

3. Tell an Engaging Story

Maureen Folan is a specialist at sharing the tale of why she is the best option for your future selling agent in her “About Me” section. Folan discusses her background in real estate, characterizing it as “in her blood” since she was a youngster. Optimize your agent profile with a captivating and relevant narrative to encourage prospective clients to engage with you.

“Maureen Folan has been in the real estate business since she was old enough to lick and stamp an envelope, working with her mother, Ann Folan, who was—and continues to be—one of the most trusted real estate experts in the industry. Maureen has always had a great interest in real estate, and now, more than 20 years later, she is Queens’ top listing and sales agent. Maureen was named one of the top 20 real estate agents under the age of 40 in Queens last year.”

—Maureen Folan, Maureen Folan Real Estate Group’s Broker

4. Be a Little Self-Assured

It’s not the place for modesty in your profile. If you’ve received any honors or achieved anything noteworthy, be sure to mention it. Clients like bragging to their friends about how they engaged the “Best Real Estate Team in Omaha” (or wherever you reside), and it gives them confidence in your abilities. We may not all be “Broker to the Stars” like Fredrik Eklund (below), but most agents can brag of a top sale or being named to the Top 40 Under 40 list.

“Fredrik and John have established themselves as Manhattan’s ‘Broker to the Stars,’ selling luxurious penthouse apartments and mega-mansions to many of Hollywood’s, Wall Street’s, and music industry’s greatest stars.”

The team closed over $200 million in sales in January 2017, with agreements in every price range and area, proving that no deal is too large or little. Fredrik, who was born in Stockholm, Sweden, is the star of the Emmy Award-nominated Bravo TV smash program ‘Million Dollar Listing New York,’ which is now in its eighth season. He has millions of social media fans who like seeing behind the scenes of the fun-loving real estate billionaire.”

—The Eklund|Gomes Team Broker, Fredrik Eklund

5. Make a list of relevant skills.

Judith McKenna’s specialized area includes “staging” in addition to her remarkable sales numbers and evaluations. While it may not seem so at first, staging knowledge may provide an agent an advantage over the competition. If you want to stand out from the throng, mention your skill among your specializations, whether you’re mainly a buyer’s agent or a listing (selling) agent.

6. Involve Your Sales Team

Craig Hartranft does something extremely clever in his Zillow agent profile by providing his team’s sales figures, not just his own. Zillow classifies his profile as “most sales” since he includes team sales. When someone is browsing, having this distinction undoubtedly draws their notice. If you head a team, be sure to list their sales as well as your own in your “About Me” section to gain this useful profile title.

Craig Hartranft is a Zillow agent.

7. Don’t forget to include a call to action.

Your Zillow agent profile is, at the end of the day, a marketing for your services. By increasing his exposure with Zillow Premier Agent and inserting a call to action early in his “About Me” section, Joseph Tsomik recognizes this. Tsomik adds a feeling of urgency to his resume by providing his phone number and the words “Don’t Wait!” to encourage prospective leads to take action.

8. Demonstrate an enthusiasm for your field.

There are a lot of transplants in San Francisco, which is why Simon Shue opted to set himself apart by expressing his love for the city as a local. He not only grew up in San Francisco, but he also “breathes” the city. In a part of his “About Me” section, he emphasizes his enthusiasm for and expertise of the region many times. Shue recognizes that, with so many people relocating to the region, many would want an insider to help them make a decision.

“For as long as I can remember, I’ve lived and breathed San Francisco. My enthusiasm for my career stems from my love of the Bay Area, which I learned about via the San Francisco Unified School District. With a double major in Legal Studies and Organizational Behavior, I graduated from the University of California, Berkeley. My objective as a former restaurant owner turned real estate agent is to not only assist you in making an offer on a house, but also to educate you on why the Bay Area is such a terrific place to live.”

—Simon Shue, Compass Real Estate Agent

9. The guide directs you to other resources about you.

Laura Kaufman’s profile is unique in that she includes links throughout her “About Me” section, directing prospective buyers to a wealth of self-promotional resources. Within one area of her profile, you’ll find links to her customer testimonials, her website, and a video she made.

“My number one goal is for you to be completely satisfied with your home sale or purchase and want to refer me to all of your friends and coworkers. Please have a look at some of our other customer testimonials. For sellers, I particularly enjoy the process of preparing the home for sale and designing a sales plan that will result in the greatest potential selling price. “On average, I sell my listings quicker and at a considerably larger overbid than my competitors, which means more money and less stress for my seller clients.”

—Zephyr Real Estate Agent Laura Kaufman

10. Emphasize how unique you are.

We often think that prospective customers would see the distinctions between agents on their own, but this isn’t always the case. Craig Ackerman emphasizes his usage of technology in a city like San Francisco, which is guaranteed to appeal to his target group.

“Rather than a traditional four-color brochure, Craig use sophisticated web-based marketing strategies to reach a wider, more targeted audience. It all adds up to a speedier sale at top price for a seller.”

—Ackerman Realty Group Broker Craig Ackerman

Most Commonly Asked Questions (FAQs)

What Is Zillow Premier Agent, and How Does It Work?

Zillow Premier Agent is a paid advertising product that allows agents and brokers to get unique agent placement on their own listings, allowing them to boost their exposure and build their company. Agents may also use the platform to visit an IDX-enabled website and get first dibs on properties listed by non-Premier agents. Because Premier Agent is based on ZIP code, cost varies from $20 to $60 per lead, depending on the area.

Is it free to sign up for a Zillow account?

Everyone, even agents, brokers, and non-industry professionals, may sign up for a Zillow account for free. The site’s advertising platform, Zillow Premier Agent, is, nevertheless, a paid service. Check out our guide on if Zillow Premier Agent leads are worth the money for additional information.

What is the procedure for adding real estate specialties to my agent profile?

Log in to your Zillow account to add real estate specialty to your agent profile. Select “Profile” from the right-hand side of the screen’s “Edit” pull-down menu, then scroll down to the “Specialties” area. You may only choose up to four specializations on Zillow, so if you wish to add another, you may have to eliminate one of your current choices. To save your changes, scroll to the bottom and click “Submit.”

What Should I Do If My Zillow Agent Profile Isn’t Up To Date?

Log in to your account and choose Agent Profile from the toolbar at the top of the page to change your Zillow agent profile. Select “Profile” or “About Me” from the “Edit” pull-down option on the right-hand side of the page, depending on which area you wish to alter. You’ll then be able to update your professional details and make other changes to your profile as needed. To save your changes, scroll to the bottom and click “Submit.”

Summary — Zillow Profiles

Any agent may create a unique Zillow agent profile. Make your profile stand out by telling a captivating tale, sharing client testimonials, and emphasizing your abilities. When properly customized, Zillow profiles are a great method to show prospective clients why you’re the best agent for them. More leads who are eager to purchase or sell will arise as a consequence of this.

The “best real estate agent bio examples” is a great way to create a strong Zillow Agent profile. It includes 10 examples of successful profiles.

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